Traditional Advertising is Dying
One of the most common questions from business owners today is “why isn’t my marketing producing the results it used to?”
The reason is that traditional marketing—cold calling, direct mail, trade shows, TV, radio, etc.—a.k.a. “outbound marketing”—is dying a rapid death. Today’s consumers and business professionals face information overload. At the same time, technology has made it incredibly easy for people to filter out the marketing messages they do not wish to hear/see.
Inbound Marketing Works
With inbound marketing, you create content of genuine value to your prospects—content your prospects actually want to consume (and share). By creating relevant (remarkable) content, you’ll not only be found on search engines like Google, Bing, and Yahoo, but you will also establish your company as an authority—a leader in your field.
I have helped nearly 100 companies use inbound internet marketing to measurably improve their marketing return on investment (ROI). Inbound marketing strategies range from email marketing to search engine optimization (SEO) to pay per click (PPC) advertising, social media, and more.
How I Can Help You
Whether you work in the marketing department at a large organization with an inhouse marketing team or you’re the owner of a local business looking for someone to help you actually do/implement the work, I can help. Let me show you how to harness the power of inbound marketing to generate more web traffic, leads, and sales.
Small business inbound marketing services include:
- Business intake, website, and online marketing assessment
- Creation of an online marketing strategy and game plan
- Execution (my team and I will implement the plan)
Enterprise inbound marketing services include:
- Helping you recruit, hire, and train a chief content officer
- Training your staff on inbound marketing best practices
- Giving custom seminars on inbound marketing, SEO, CRO, etc.
- Helping you create a content marketing strategy
- Writing relevant and remarkable content for your website
- Providing SEO consulting or outsourced SEO services
- Helping you implement and set up the right analytics/tracking tools
Getting Started with Inbound Marketing
Ready to make the switch from traditional advertising to inbound marketing? I can help you put in place a process that makes sense—from the knowledge your staff will need to the tools required for success. Call the phone number above or fill out the contact form on your right to set up a meeting with me!
