What’s On My Mind

8 Tips for Hiring the Best SEO Company

Posted on: September 26, 2012

You’re a business owner. You want to grow your business. You know that your website isn’t generating the leads it should. You know you need to make some changes. You know that the definition of insanity is to keep doing the same thing over and over again and expecting a different result. So you decide…

Hey Business Owners, Track Your Sh*t or Die

Posted on: September 22, 2012

If you’re a business owner and you’re not accurately tracking your advertising and marketing, you’re playing a game of Russian roulette. The long term odds of business success are NOT in your favor. Ten years ago, I could understand it. Back then, ad tracking was difficult, expensive, and not all that accurate. Today, there are…

Custom Websites Are Like Custom Cars

Posted on: September 15, 2012

Recently, someone remarked to me that many of the websites Blue Corona builds look fairly similar. The same person then asked, “don’t you build any truly custom websites – websites that look totally unique?” I thought about it for a second and said, “No, not really. The layouts of our sites are similar for the…

What’s the Value of Traditional Advertising?

Posted on: September 12, 2012

As the president of an internet marketing company, I’m not a big fan of many “traditional” advertising strategies. In fact, I think John Wannamaker was smoking crack, or whatever they had back then, when he hypothesized that half his advertising was a waste. The reality is, he was probably wasting more like 70-80 percent of…

Which Type of Company Are You Running?

Posted on: September 7, 2012

Recently, I read an amazing article in the Washingtonian about an amazing, but reclusive DC chef, Johnny Monis. The article reminded me of a business truth that is simple, yet often overlooked. There are two types of companies – those run by artists and everyone else. Let me explain… Monis opened Komi when he was…

Inbound Marketing Success Means Being Remarkable

Posted on: September 2, 2012

In 2007, virtually no one knew or was familiar with the phrase “inbound marketing.” In the wake of INBOUND12, the conference for the inbound marketing industry, it’s become a buzzword. My guess is that usage of the term is going to skyrocket over the next 2-3 years. A quick look at Google Trends confirms that…

Inbound 2012, HubSpot3 & Lessons Learned

Posted on: August 29, 2012

Right now I’m in Boston, MA for Inbound 2012 (#INBOUND12). Inbound is THE conference of the year for (can you guess?) inbound marketing. It’s hosted and put on by HubSpot, and it’s open to VARs (Value Added Resellers), end users (HubSpot clients), and anyone that is into inbound marketing. As a VAR, I arrived on…

Don’t Let Fear Stop You from Content Marketing

Posted on: August 20, 2012

One of the things that keeps businesses from going “all in” with content marketing is the fear that their content will be stolen by competitors. There is a FANTASTIC video from Marcus Sheridan that explains some of the flaws with this type of thinking. You can share your content and someone might steal it, but…

Why Social Media is NOT a Complete Waste of Time

Posted on: August 18, 2012

Most of my web visitors fall into one of three groups. The first are small business owners running a $1-$100MM company. The second are marketing executives, and the third are new marketing professionals interested in learning more about inbound marketing or looking for a job with my company, Blue Corona. (Note: If you don’t fall…

Short-Term SEO is Stupid

Posted on: August 10, 2012

One of the biggest online marketing mistakes business owners make is hiring an SEO company when they are in dire straights and need leads yesterday. If you need leads yesterday, you need to invest in Pay Per Click or asking existing clients for referrals. SEO and inbound marketing are NOT short-term lead generation strategies. Sure,…

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