Looking for the best SEO company in Washington, DC, or a top SEO consultant to help you get more organic search visibility for your business? You’ve come to the right place! Ben Landers is a top local SEO consultant and the president of Blue Corona, a leading online and inbound marketing company.
Whether your goal is to increase your company’s first-page organic search real estate on Google, Yahoo, and Bing, get more qualified visitors to your site, or generate more leads and sales, you need to invest in search engine optimization (SEO). Ben Landers has provided hands-on SEO services and optimized over 100 websites—including dozens of companies in and around Washington, DC!
Contact Ben at Blue Corona today—before your competitors do!
Why DC Companies Need SEO
Despite the growing popularity of social media sites like Facebook and Twitter, when people need something online they Google it! This is especially true in affluent areas such as Washington, DC—where virtually everyone is tethered to the web! If your company is not found multiple times on the first page of search results, you’re losing business to better-optimized competitors—guaranteed.
It doesn’t matter what type of company you own—an HVAC company, a plumbing company, a roofing company or a company that provides services to other businesses—if your target clients and customers are located in and around Washington, you need to maximize your first-page real estate. There are two ways to accomplish this—pay per click (PPC) advertising and SEO.
The Benefits of SEO VS Pay Per Click
If you’re trying to get more leads from the web, you should focus on cost-effectively maximizing your first-page real estate on Google, Yahoo, and Bing for keywords relevant to your business. You do this by investing in SEO and PPC advertising. The reason is that PPC ads do not significantly cannibalize traffic from the organic listings. (If you have Google Analytics on your website, you can quantify and prove this.) People who click PPC ads do not frequently click organic listings and vice versa; in fact, many people prefer to click only organic listings because they perceive the PPC ads as less trustworthy.
The Pros and Cons of Pay Per Click Advertising
There are two primary advantages of PPC advertising—it’s immediate and it’s highly controllable. If you set up a PPC ad campaign right now, you could be getting leads within a few hours. You can also choose exactly where you want your listing to appear on the first page of the search engines.
The disadvantage of PPC is that the minute you stop paying, your listing gets dropped and you stop receiving leads. In other words, PPC is like renting a luxury apartment. There are no residual benefits—the minute you stop paying rent, you’re out!
The Case for SEO
SEO campaigns take more time to generate leads. SEO work done today may not impact the order of the organic search results for 2 weeks to 2 months (sometimes longer in very competitive markets). At the same time, SEO almost always has a long-term, residual value. Sites that rank well organically often maintain their high rankings for years after the completion of an SEO campaign. If PPC advertising is like renting, SEO is like owning.
SEO Services in Washington, DC
Ben Landers and Blue Corona offer the following SEO services to companies located in Washington, DC:
- Website SEO audit
- Ongoing SEO campaigns
- SEO competitor analysis
- SEO copywriting, blogging, and article marketing
- Social media SEO services
- SEO training for your in-house staff and more
Some SEO results:
SEO Testimonials from Clients Near Washington, DC
“Ben more than tripled the number of properties I manage in less than two years using only my website.”