Looking for the best SEO company in Bethesda, Maryland or an SEO consultant in VA to help you get more organic search visibility for your business? You’ve come to the right place! Ben Landers is a top local SEO consultant and the president of Blue Corona, a leading local online marketing, analytics and optimization company.
Whether your goal is to increase your company’s first page organic search real estate on Google, Yahoo and Bing, get more qualified visitors to your site or generate more leads and sales, you need to invest in Search Engine Optimization (SEO). Ben Landers has provided hands-on SEO services and optimized over 100 websites – including dozens of companies in and around Bethesda, Maryland!
Contact Ben at Blue Corona today – before your competitors do!
Why Bethesda Companies Need SEO
Despite the growing popularity of social media sites like Facebook and Twitter, when people need something online they Google it! This is especially true in affluent areas such as Bethesda, VA – where virtually everyone is tethered to the web! If your company is not found multiple times on the first page of search results, your losing business to better optimized competitors – guaranteed.
It doesn’t matter whether you own an HVAC company, a plumbing company, roofing company or you provide services to other businesses, if your target clients and customers are located in and around Bethesda, you need to maxmize your first page real estate. There are two ways to accomplish this – Pay Per Click or PPC advertising and SEO.
The Benefits of SEO VS Pay Per Click
If you’re trying to get more leads from the web, you should focus on cost-effectively maximize your first page real estate on Google, Yahoo and Bing for keywords relevant to your business. You do this by investing in SEO and Pay Per Click or PPC advertising. The reason why is because PPC ads do not significantly cannibalize traffic from the organic listings (if you have Google Analytics on your website, you can quantify and prove this). People that click PPC ads do not frequently click organic listings and vice versa; in fact, many people prefer only to click organic listings because they perceive the PPC ads as less trust-worthy.
The Pros and Cons of Pay Per Click Advertising
There are two primary advantages of PPC advertising – it’s immediate and it’s highly controllable. If you set-up a PPC ad campaign right now, you could be getting leads within a few hours. You can also choose exactly where you want your listing to appear on the first page of the search engines.
The disadvantage of PPC is that the minute you stop paying, your listing gets dropped and you stop receiving leads. In other words, PPC is like renting a luxury apartment. There are no residual benefits – the minute you stop paying rent, you’re out!
The Case for SEO
SEO campaigns take more time to generate leads. SEO work done today may not impact the order of the organic search results for 2 weeks to 2 months (sometimes longer in very competitive markets). At the same time, SEO almost always has a long-term, residual value. Sites that rank well organically often maintain their high rankings for years after the completion of an SEO campaign. If PPC advertising is like renting, SEO is like owning.
SEO Services for Bethesda Companies
Ben Landers and Blue Corona offer the following SEO services to companies located in Bethesda, MD:
- Website SEO audit
- Ongoing SEO campaigns
- SEO competitor analysis
- SEO copywriting, blogging and article marketing
- Social media SEO services
- SEO training for your in-house staff and more
Some SEO results:
SEO testimonials from clients near Bethesda, MD
“The work that Ben and Blue Corona have done for my business is great. They track all of my advertising and show me what’s working and what’s not and they’ve optimized my website to rank higher on Google. They’re friendly and I’m extremely happy with the results.”
Owner, Jack Rosen Custom Kitchens