I’m not your typical online marketing consultant.
Not long after starting my career in internet marketing at HotJobs.com, I was fortunate enough to met Bob Perini, president and CEO of DrinkMore Water. Together, Bob and I set out to radically change the way businesses approach advertising and marketing – measurably improving their results in the process.
DrinkMore, like most businesses at the time, had a basic brochure-style website, and was investing heavily in traditional advertising strategies like event sponsorships, flyers, print, radio, TV, and yellow pages. Bob, a Duke trained engineer and Harvard MBA, was smart enough to know that the famous marketing adage, “I know half of my advertising isn’t working; The trouble is, I don’t know which half” wasn’t even close to being correct. In reality, far less than half of most business’ advertising is a complete waste of money.
Bob and I set out with two goals for DrinkMore Water (DMW):
- Take DMW “all in” with online marketing
- Create a system to accurately track all of DMW’s advertising
The idea was to rapidly grow the company and dramatically increase the profitability. Today, DMW is the epitome of “all in” with content and inbound internet marketing. The company has active email, PPC, SEO, and social media marketing campaigns. Conservatively, DMW has more than 10 websites – from their main website to niche websites to promote their office coffee service and several e-commerce sites. Just one of DMW’s websites generates more business than their entire sales team combined!
Bob and I successfully created a system to accurately track every single advertising and marketing strategy for DMW. Data derived from this “marketing analytics” system was used to eliminate over $200,000 in wasted annual advertising expenditures. The system tracks every single lead and sale back to the appropriate advertising source – providing an accurate cost per lead and cost per sale for everything from print ads to PPC.
Today, DMW is one of the largest and most successful privately owned bottled water delivery companies in the country. The company has won numerous awards (just Google “DrinkMore Water” or “Bob Perini”), made Inc. Magazine’s Inc. 500 list, and has been featured in a variety of national publications such as The Washington Post.
In 2008, Bob and I launched Blue Corona, a data-driven internet marketing company, to do for other businesses what we did for DMW.
Today, I’m the president and CEO of Blue Corona, responsible for the company’s strategic direction, day-to-day operations, and marketing. Blue Corona has experienced explosive growth – more than 1,900 percent in just three years. It hasn’t been easy, but our growth rate has landed us spot #174 on the 2012 Inc. 500, a list of the fastest-growing privately held companies in the country.
We’ve developed a client base of more than 100 businesses. We’ve been recognized in the media and have won a number of awards and have no plans for slowing down (we’re going to be one of THE leading online marketing companies in the world!!).
If you’re looking for a marketing expert that actually knows what it’s like to sit at the owner’s table, you’ve come to the right place.