I LOVE the beach, so if you’re located in Ocean City, MD (or near it), and you’re looking for an SEO consultant or company, drop me a line! Even though I’m located on the “wrong side” of the bridge, I’ve helped companies like Eastern Shore Coffee & Water (Salisbury, MD) and Bath, Kitchen and Tile Center (Harbeson, DE) more than triple their website traffic.
So if you need help increasing your organic search visibility, you’ve come to the right place! Ben Landers is a top local SEO consultant and the president of Blue Corona, a leading local online marketing, analytics, and optimization company. Whether your goal is to increase your company’s first-page organic search real estate on Google, Yahoo, and Bing, get more qualified visitors to your site, or generate more leads and sales, you need to invest in search engine optimization (SEO).
Contact Ben at Blue Corona today—before your competitors do!
Why Ocean City Companies Need SEO
Your money-making season is short—make the most of it! Despite the growing popularity of social media sites like Facebook and Twitter, when people need something online they Google it! This is especially true in vacation spots like Ocean City, MD—where virtually everyone is tethered to the web (typically by their smartphone!)! If your company is not found multiple times on the first page of search results, you’re losing business to better-optimized competitors—guaranteed.
It doesn’t matter whether you own an HVAC company, a plumbing company, roofing company, or a company that provides services to other businesses, if your target clients and customers are located in and around Ocean City, you need to maximize your first-page real estate. There are two ways to accomplish this—pay per click (PPC) advertising and SEO.
SEO & Pay Per Click—Effective Inbound Strategies
If you’re trying to get more vacation dollars from the web, you need to go “all in” with inbound marketing. You should focus on cost-effectively maximizing your first-page real estate on Google, Yahoo, and Bing for keywords relevant to your business. You do this by investing in SEO and PPC advertising. The reason is that PPC ads do not significantly cannibalize traffic from the organic listings. (If you have Google Analytics on your website, you can quantify and prove this.) People who click PPC ads do not frequently click organic listings, but the reverse is also true. In fact, many people prefer to click only organic listings because they perceive the PPC ads as less trustworthy.
The Pros and Cons of Pay Per Click Advertising
There are two primary advantages of PPC advertising—it’s immediate and it’s highly controllable. If you set up a PPC ad campaign right now, you could be getting leads within a few hours. You can also choose exactly where you want your listing to appear on the first page of the search engines.
The disadvantage of PPC is that the minute you stop paying, your listing gets dropped and you stop receiving leads. In other words, PPC is like renting a luxury apartment. There are no residual benefits—the minute you stop paying rent, you’re out!
The Case for SEO
SEO campaigns take more time to generate leads. SEO work done today may not impact the order of the organic search results for 2 weeks to 2 months (sometimes longer in very competitive markets). At the same time, SEO almost always has a long-term, residual value. Sites that rank well organically often maintain their high rankings for years after the completion of an SEO campaign. If PPC advertising is like renting, SEO is like owning.
SEO Services for Ocean City Companies
Ben Landers and Blue Corona offer the following SEO services to companies located in Ocean City, MD:
- Website SEO audit
- Ongoing SEO campaigns
- SEO competitor analysis
- SEO copywriting, blogging, and article marketing
- Social media SEO services
- SEO training for your in-house staff and more
Some SEO results:
SEO testimonials from clients near Ocean City, MD
“Ben and Blue Corona built my website and have used SEO to get me at the top of Google for all my most valuable keyword searches (Google – “Maryland Coffee Service for Hotels”).”
Eastern Shore Coffee & Water